What Growth-OS will not do, and why

A campaign in Growth-OS is an audience, a hypothesis, a message, an action and a result. One that cannot say what it was trying to learn is not a campaign, and the record will not let you pretend otherwise. Angles come from the evidence themes we actually recorded, and an angle with nothing behind it is labelled a hunch in the type rather than dressed up as evidence.

A recipient snapshot freezes who the audience criteria selected and who suppression removed, each excluded account carrying the rule that decided it. Criteria the audience grammar cannot read refuse the freeze instead of quietly widening back to every account. Then it stops. No email, message or invitation leaves Growth-OS.

Fifteen sources are declared on the Sources page. Each one states what truth it owns, what it would read, what Growth-OS may write back, what kind of credential it needs and where its authorization boundary sits. That declaration is design, not a connection.

Adapters exist for most of them and were built against fixtures. No provider was called from this repository during development and no credential for one existed there. The Sources page is the only place that reports what is actually connected in your workspace, and until somebody adds a key and runs a sync, the honest answer is that nothing is.

Every company and open deal is scored against one of four ICPs or the Partner profile. Each criterion reads K, G, D or unknown with the evidence behind it, and the count decides: Strong fit, Nurture, Low-touch or Stop. A criterion nobody has evidence for stays unknown and becomes a question for the next call; it never counts as a D.

Every verdict names the criteria revision it was made under, and an editor overrides a criterion only with a reason, beside what the rules proposed. An AI judgement fills a criterion only where the rules leave it unknown, and a stop that rests on one becomes a review task, never an automatic move to Lost. There is no trained model here and no prediction of whether a deal closes.

Ask searches the project with indexed lexical retrieval and reranks a bounded candidate set, so an older matching record stays findable. Passages keep record versions, dated evidence and review metadata. Every answer cites the records it used.

What the citation proves is narrow, and worth saying out loud: it proves a source was supplied, not that the source supports every sentence in the answer. Ask cannot browse the internet, cannot mark a source verified and cannot save a proposal as research. Read the answer, open the citation, then decide.

The operating figures on Today each carry a numerator, a denominator, a window, a source, a definition in prose and the record ids behind the number. A share of an empty denominator is its own state and is never rendered as zero percent, because those two things mean opposite things.

They describe how the company is operating: what is waiting, what is stale, what has no owner. They are not a scoreboard of individuals, and no figure is built to be read as one. If a number looks bad, the record ids under it tell you which records to fix.

“A tool that quietly does more than it claims is worse than one that does less.”