A value nobody can act on
Be customer obsessed tells you nothing on a Tuesday. A recorded example from someone's own week does.
Operatingculture-and-messaging
Culture, messaging and availability
What we stand for, how we say it, and who is reachable this week.
A culture record pairs a behaviour with a concrete example of it from someone's own week, and optionally with the anti-pattern. A messaging record pins one audience: the persona, the voice, and what we will not claim. Availability puts the week's meetings and the notes people want you to keep in mind on one page.
- 8 company principles kept in the repository
- 1 audience per messaging record
- 20 messaging records a draft may read
2 of 3 in Operating
How it works
From an empty record to something you can act on, in the order you do it.
- 1
Write the behaviour, then the example
The title is the behaviour, the context is why it matters, and the example is one thing that actually happened.
- 2
Add the anti-pattern and an owner
Plus a review date. Active is refused without them, and the missing field is named rather than guessed.
- 3
Pin the messaging to one audience
Persona, voice and preferred language, then what we will not claim to that audience.
- 4
Keep availability current
Set yourself busy with a duration or until you clear it, and add notes with a category and a date range.
In the app
What it looks like
Captures of Growth-OS itself, rendered with sample data rather than our own records.
The problem this solves
What goes wrong when this work lives in spreadsheets, documents and one person's memory.
A draft that overclaims
Without a stated boundary every reviewer argues from taste. The avoid field gives them something to point at.
A blank calendar row read as free
The view states plainly that missing data does not mean somebody is available, and the in-meeting indicator describes the schedule rather than live attendance.
Highlights
Why it matters
A principle needs an example
What good looks like is required. Without it a value statement is a poster, and nobody can act on a poster.
The words we will not use are a field
A reviewer can point at it. That is what makes a draft reviewable rather than a matter of taste.
Company principles and project records stay apart
The centrally kept principles are read only and sit above this project's own records. A project record may quote one, never replace it.
Honest limits
What this does and does not promise
Company-wide principles change through a reviewed repository change, not from this screen.
A draft generator reads at most twenty messaging records and you cannot choose which twenty. The text travels as data, never as instruction, and the record ids it used are recorded with the copy.
Questions
Frequently asked questions
Used alongside this
These pages share records with this one, so what you write here shows up there.
Do this work in Culture, messaging and availability
The page opens on this project's records. The in-app guide describes every field.