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Markticp-and-segments

Living ICP en segmenten

Wie past, waarom, en wie een segment nu bereikt.

Het ICP-record legt doelplatforms vast, een minimale catalogusomvang en een minimaal aantal talen. Segmenten schrijf je als clausules, één per regel. Leads leest die clausules opnieuw bij elke keer dat je de pagina opent, toont welke regels gelezen konden worden en welke niet, en laat de bedrijven zien die het segment vandaag bereikt, met de uitsluitingsregel die elk ander bedrijf buiten hield.

  • 100 points across four ICP criteria
  • 7 exclusion rules, applied in order
  • 0 member lists stored anywhere
Open Living ICP and segments in de appBekijk de schermen

In de werkruimte

De pagina's die hier onder vallen

Het probleem dat dit oplost

Wat er misgaat als dit werk verspreid staat over spreadsheets, documenten en iemands geheugen.

A mistyped rule quietly widens the reach

One unreadable line, and a segment meant for mid-market catalogs reaches everybody. You find out from the reply.

A fit score nobody can argue with

A single number hides which criterion failed. A decomposition can be disagreed with, which is the point of showing one.

Tightening the ICP re-grades last quarter

Comparisons stay pinned to the ICP revision they were made against, so raising the bar today does not rewrite what you decided in March.

In de applicatie

Zo ziet het eruit

Vastgelegde schermen uit Growth-OS zelf, met voorbeelddata in plaats van onze eigen records.

A Living ICP record with its platforms and its two minimums.
A Living ICP record with its platforms and its two minimums.
The four ICP criteria and the points each one carries.
The four ICP criteria and the points each one carries.
A segment written as one clause per line.
A segment written as one clause per line.
The Leads exclusion tally, each account naming the rule that decided.
The Leads exclusion tally, each account naming the rule that decided.

Hoe het werkt

Van leeg record tot iets waar je op kunt handelen, in de volgorde waarin je het doet.

  1. 1

    Write the ICP

    Title, the target platform list, the two minimums, then the disqualifiers last.

  2. 2

    Write the segment as clauses

    One per line: field, comparator, value. Deliberate exclusions go in their own field rather than hiding inside the inclusion text.

  3. 3

    Open Leads

    Pick the segment, pick the ICP revision to rank against, and set the contact window to seven, thirty or ninety days.

  4. 4

    Read the refusals first

    Unread clauses, exclusions and the cannot-tell list come before the ranking. Fix the source record, not the figure.

Kernpunten

Waarom dit belangrijk is

Fit is a comparison you can read

Technographic fit, catalog scale, localization and problem evidence. Open a row and see which criterion was met, which was not, and where the input was unknown.

A clause that did not parse says so

Leads names the line number, the text as written, the reason and a hint, instead of silently dropping it and widening who gets contacted.

Membership is derived, never stored

Every read re-evaluates the segment. A saved list cannot go stale, because there is no saved list.

Eerlijke grenzen

Wat dit wel en niet belooft

  • ICP fit is a deterministic rule comparison against one saved revision. It is not trained, fitted or predictive, and it is never a verdict on a deal.

  • Coverage describes the accounts you recorded, never the market. Forty account records produce a funnel about forty companies.

Vragen

Veelgestelde vragen

Hiernaast gebruikt

Deze pagina's delen records met deze, dus wat je hier schrijft komt daar terug.

Companies and pipeline

One record per company, read by four other pages.

Campaigns

Plan the motion, freeze who it went to, read the result against it.

Meetings and evidence

Every claim carries the sentence somebody actually said.

Doe dit werk in Living ICP and segments

De pagina opent met de records van dit project. De ingebouwde gids beschrijft elk veld.

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