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Marktcompetitor-intelligence

Concurrentie-informatie

Wat we over een concurrent zeggen, en welke gesprekken die echt noemden.

Profielen bewaren onderzoek naar bedrijf, stack, prijzen, functies, messaging en bronnen, per bron geverifieerd, met een eigenaar en een evaluatiedatum. Een battlecard behandelt één concurrent en één toepassing, en kiest positie: concurreren, aanvullen of afhaken. De verkenner brengt een aantal vermeldingen terug naar de vastgelegde gesprekken erachter.

  • 1 competitor and one use case per card
  • 3 positions a card can take
  • 3 ways a mention is matched, each labelled
Open Competitor intelligence in de appBekijk de schermen

In de werkruimte

De pagina's die hier onder vallen

Het probleem dat dit oplost

Wat er misgaat als dit werk verspreid staat over spreadsheets, documenten en iemands geheugen.

A battlecard nobody owns

It was true when it was written. Two quarters later nobody knows whether it still is, because nothing on it says who checks and when.

One card covering three use cases

It gets reviewed by nobody, because reviewing it means checking three arguments at once. One competitor, one use case.

Mention counts read as proof

A tally of who came up on calls is not evidence that we win. The page labels what we wrote and what we observed, and never adds them together.

In de applicatie

Zo ziet het eruit

Vastgelegde schermen uit Growth-OS zelf, met voorbeelddata in plaats van onze eigen records.

Competitor profiles grouped by category and priority.
Competitor profiles grouped by category and priority.
The explorer showing how each mention was matched.
The explorer showing how each mention was matched.
A battlecard separating what we claim from what was observed.
A battlecard separating what we claim from what was observed.

Hoe het werkt

Van leeg record tot iets waar je op kunt handelen, in de volgorde waarin je het doet.

  1. 1

    Load or write the profile

    A new project receives the bundled research edition. You can import a workbook up to ten megabytes, or write the profile by hand.

  2. 2

    Review it source by source

    Set verification per source, assign an owner, and schedule the next review date.

  3. 3

    Write the battlecard

    One competitor, one use case, a position, an owner and a review date. Spell the competitor the way people actually say it.

  4. 4

    Check the claim against the calls

    Open the explorer, filter to one competitor, read the mention count, expand it, and open the evidence record behind the quote.

Kernpunten

Waarom dit belangrijk is

Claims and mentions are counted separately

What we wrote about a competitor and what a customer actually said are two different columns, and nothing blends them into one number.

Every count opens

Expand a mention count to see the match basis, the claim type, the retained quote, and the account's platform and CRM stage.

Research arrives with its provenance

Import a workbook and every row keeps its sheet, its row number, its source values and its dates. Imports start unreviewed, and reimporting never overwrites a saved profile.

Eerlijke grenzen

Wat dit wel en niet belooft

  • Where they win and where we win are our own sentences. Nothing in Growth-OS verifies them.

  • Name matching is a heuristic with three bases, and the loose text match is badged as a caution. Absence of mentions is a gap in what we recorded, not evidence against the claim.

Vragen

Veelgestelde vragen

Hiernaast gebruikt

Deze pagina's delen records met deze, dus wat je hier schrijft komt daar terug.

Meetings and evidence

Every claim carries the sentence somebody actually said.

Companies and pipeline

One record per company, read by four other pages.

Playbooks, lenses and workshops

How we do the thing, written where you will find it under pressure.

Doe dit werk in Competitor intelligence

De pagina opent met de records van dit project. De ingebouwde gids beschrijft elk veld.

Open Growth-OSBekijk alle pagina's