The same company fact in four places
Platform in a spreadsheet, catalog size in a Notion page, stage in one person's head. Three months later they disagree and nobody knows which one to believe.
Marktcrm
Bedrijven en pipeline
Eén record per bedrijf, gelezen door vier andere pagina’s.
Bedrijven bevat de acht velden die we echt gebruiken over een account: domein, e-commerceplatform, catalogusomvang, talen, CRM-fase, pijnpunten, het Attio-record-id en of het bedrijf buiten campagnes blijft. CRM maakt van dezelfde records een pipelinebord of een tabel zonder je filters kwijt te raken. People is de alleen-lezen gids van wie er werkt.
- 8 fields on a company record
- 4 other pages read those same fields
- 1 record per company, not four
1 van 5 in Markt
Het probleem dat dit oplost
Wat er misgaat als dit werk verspreid staat over spreadsheets, documenten en iemands geheugen.
A blank field scored as a no
Unknown is not a failure. Here it leaves the denominator instead of quietly counting against the account.
Contacting a company nobody cleared
Unknown is not consent. An account whose campaign exclusion has not been answered stays out of every audience until somebody answers it.
In de applicatie
Zo ziet het eruit
Vastgelegde schermen uit Growth-OS zelf, met voorbeelddata in plaats van onze eigen records.
Hoe het werkt
Van leeg record tot iets waar je op kunt handelen, in de volgorde waarin je het doet.
- 1
Create the company
The title and the campaign exclusion answer, the two things nothing else can derive.
- 2
Type the three technographic inputs
Ecommerce platform, catalog size and number of languages, as the account states them rather than as we guess them.
- 3
Work the pipeline
Move the stage on the board or in the table, write the pain points, and attach notes, tasks and follow-ups with a due date.
- 4
Compare against an ICP
Open the record, pick an ICP revision, and read the criterion by criterion decomposition instead of a single number.
Kernpunten
Waarom dit belangrijk is
One record, four readers
Leads ranks against those fields, Battlecards tallies platform and CRM stage, Events resolves attendee names against titles and domains. Nobody re-asks the same question.
Empty is visible
A field you have not filled in reads as not entered, so an unanswered question is never mistaken for an unasked one.
The board and the table are the same data
Drag a card between stages, or set the stage from a picker with the keyboard. Columns resize, hide, pin and sort, and your filters survive the switch.
Eerlijke grenzen
Wat dit wel en niet belooft
Nothing syncs on its own. Growth-OS is designed to read Attio, and the Sources page shows what is actually connected. The Attio record id is a field you type.
Counts and totals cover the companies loaded on screen, up to two thousand, and amounts in different currencies are never added together.
Vragen
Veelgestelde vragen
Hiernaast gebruikt
Deze pagina's delen records met deze, dus wat je hier schrijft komt daar terug.
Doe dit werk in Companies and pipeline
De pagina opent met de records van dit project. De ingebouwde gids beschrijft elk veld.