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Campagnes

Plan de beweging, bevries wie erin zat, lees het resultaat daartegen.

Een campagne legt een hypothese vast, doelgroepcriteria en een kanaal. Bevriezen schrijft één bevroren ontvangerslijst: wie paste, wie eruit viel en onder welke regel, met de datum van de server. Achteraf schrijf je op wat er gemeten is, en de studio legt dat naast de hypothese. Er wordt op geen enkel moment iets vanuit Growth-OS verstuurd.

Open Campaigns in de appBekijk de schermen
4
stages, derived from two recorded facts
7
exclusion rules, one recorded per account
0
messages sent by Growth-OS

In de werkruimte

De pagina's die hier onder vallen

In de applicatie

Zo ziet het eruit

Vastgelegde schermen uit Growth-OS zelf, met voorbeelddata in plaats van onze eigen records.

The campaign studio with its angles and its live recipient preview.
The campaign studio with its angles and its live recipient preview.
The recorded outcome read against the written hypothesis.
The recorded outcome read against the written hypothesis.
A frozen recipient snapshot with who matched and who was excluded.
A frozen recipient snapshot with who matched and who was excluded.
The campaign stage, derived from two recorded facts.
The campaign stage, derived from two recorded facts.

Het probleem dat dit oplost

Wat er misgaat als dit werk verspreid staat over spreadsheets, documenten en iemands geheugen.

The audience that was recomputed later

Six weeks on, the query returns a different list, and the report describes people who never saw it.

A bad line quietly widening the reach

An unreadable clause refuses the freeze, and up to five of them are reported with a count, instead of the campaign going out to everybody.

A result with nothing to compare it to

Without a written hypothesis, every outcome is a success. The studio reads the outcome against what you said would happen.

Kernpunten

Waarom dit belangrijk is

The audience is pinned with its date

A live preview keeps moving until you freeze it. After that the snapshot is the campaign audience, and it is never replaced.

Every exclusion names its rule

Seven rules in order, and exactly one is recorded per account: the first that matched. The full list travels with the record.

Angles carry their support

An angle derived from evidence records shows it. One nobody can support is badged as a hunch, with no record id to render.

Hoe het werkt

Van leeg record tot iets waar je op kunt handelen, in de volgorde waarin je het doet.

  1. 1

    Write the campaign

    Hypothesis, audience criteria and channel. The criteria use the same clause grammar as a segment.

  2. 2

    Read the studio

    Angles per family, and a live recipient preview with the counts still moving.

  3. 3

    Freeze the snapshot

    The server supplies the date and writes one snapshot linked to the campaign. A second freeze is refused.

  4. 4

    Run it elsewhere, record it here

    You take the motion to the channel yourself. Then write the measured outcome and set the status to done.

Eerlijke grenzen

Wat dit wel en niet belooft

  • Nothing is sent. No mail provider, list tool or sending API is contacted anywhere in this feature, and a snapshot records who would have been contacted rather than who was.

  • The measured outcome is typed by a person. One campaign with no comparison cannot show that the angle caused the result.

Vragen

Veelgestelde vragen

Hiernaast gebruikt

Deze pagina's delen records met deze, dus wat je hier schrijft komt daar terug.

Living ICP and segments

Who fits, why, and who a segment reaches right now.

Content

Drafts kept next to the evidence and the voice they came from.

Meetings and evidence

Every claim carries the sentence somebody actually said.

Doe dit werk in Campaigns

De pagina opent met de records van dit project. De ingebouwde gids beschrijft elk veld.

Open Growth-OSBekijk alle pagina's